marketing solutions can answer your most important marketing
and where are my existing customers?
and where are my potential customers?
are the holes in my market in terms of product,
service, class, or geography?
successfully have I penetrated the market?
should be the focus of my direct marketing campaign?
are the best sites for facility expansion?
my sales and service territories staffed correctly
and well-managed geographically?
are my competitors?
GIS Southwest's technical expertise, the following services help
increase your market share and customer knowledge:
Potential Analysis- find opportunities for
extension of your market
Area Definition- use drive time analysis for the
most accurate trade area definition.
Profiling- pinpoint who and where your customers
Segmentation- understand and target your key
customers through profiling.
Analysis- locate potential competitors and their
Selection- optimize new site decisions with analytical
Analysis- analyze realistic travel patterns, including
effects of traffic and geographic barriers.
update - Aug-2012
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